Intel's In-Game Ad Play

A few months after Microsoft acquired Massive Incorporated, the chip-maker is backing Massive competitor IGA Worldwide

With the in-game advertising business continually growing and expected to hit $400 million by 2009 (source: Parks Associates), more and more top flight companies are likely to want to get in on the action. Microsoft's acquisition of in-game advertising specialist Massive Incorporated is proof positive that the software giant envisions a bright future for the in-game ad sector.

Now one of Massive's competitor's, IGA Worldwide, has just gotten a boost from Intel Capital, Intel's venture capital organization. A combined $5 million investment from Intel Capital and IGA's existing investor group completes a Series A funding round that totals $17 million.