Getting Activist Video Games to Market
A popular online video game, Darfur is Dying, defies the generic first-person-shooter formula, placing players in the role of escaping violence rather than perpetrating it. It also lacks the $50 price tag of most popular titles and reaps no revenues—it is free to download. The game, in which players assume the role of a Sudanese refugee dodging attacks from Janjaweed militia, is undeniably popular, having garnered more than 700,000 unique visitors to date. Not to mention extensive coverage in a variety of major news outlets ranging from The New York Times to Reuters, all of which cite it as a compelling example of a new kind of video game: activist titles.
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