Radar Magazine's Re-Relaunch
In my previous job at Advertising Age, I wrote four variations on the theme of “Radar Magazine Closing In On New Investors” within one twenty-two month stretch. The nadir of this subgenre has to be the one with the parody-ready headline of “French Investors May Back Radar Magazine.”
Um—they didn’t. New York Daily News owner Mort Zuckerman did, at least until the chapter that cast him as a white knight ended in tears late last year.
Today, the Times reports that Yusef Jackson, possibly in league with supermarket magnate/mogul wanna-be Ron Burkle, will make a multimillion dollar investment in Radar; Web site up in August, six to ten issues of the magazine to come out in 2007.
1. That the Times piece quotes Radar founder and Editor Maer Roshan saying “I’m not insane” is the Times’ representation of New York media circles raising a collective eyebrow at this ongoing saga.
2. Congrats, Maer. Seriously. But …
3. … I think there are some concerned Radar subscribers who want to have a word with you. (Scroll Down.)
4. Times Headline: Radar Rises From The Ashes. Riposte From Former Radar Writer: “Ashes Say ‘Good Riddance.’”
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