Fast-Food Chains Buck the Healthy Trend
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Two years ago, just as all sorts of fast-food restaurants were adding salads and healthier items to their menus, Andrew F. Puzder went in the opposite direction. The chief executive of CKE Restaurants (CKR), which owns the Hardee's and Carl's Jr. restaurant chains, bet that what his customers really wanted were even bigger, juicier, and better-tasting burgers. Super size? Try monster size. He introduced a 1,400-calorie burger called the 1-lb Double Six Dollar Burger for $5.49 and followed that up with a series of artery-clogging sandwiches.
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