Matsushita's Award-Winning New Look
For years, Matsushita Electric Industrial was known by the unflattering moniker "Maneshita." Loosely translated as "copycat" from the Japanese, it was a biting but apt description of the tech company's stable of me-too products. The Osaka-based company's brands—National home appliances and Panasonic consumer electronics—had a reputation for top-notch quality and technology but dull styling or, even worse, blatant imitation.
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