Omniture's Uphill Battle

Even after a lower-than-expected IPO price, the Web analytics provider could still struggle to lure skeptical investors

When Omniture (OMTR) filed its initial-public offering paperwork Apr. 4, the numbers didn't look great. The outfit, a maker of software that e-commerce companies use to get more consumers to buy things, lost $17.4 million in 2005 on $42.8 million in revenue. Worse, advertising expenses and overhead were growing even faster than revenue, which more than doubled last year, vs. its small base in 2004. Omniture's IPO, set to begin trading June 28, wasn't looking so hot.

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