Welcome, Robert Parker

Without doubt, Robert M. Parker Jr. is the world's most influential wine critic. His independent newsletter, The Wine Advocate, launched in 1978, now reaches more than 50,000 subscribers in the U.S. and 37 other countries. He has been the subject of numerous newspaper and magazine articles and has written 11 books on wine that have been best-sellers in America, France, Japan, Germany, Sweden, and Russia. Like any critic worth his salt, Parker has been attacked by some who don't like the frankness of his reviews. But he has also been honored by two Presidents of France and an Italian Prime Minister for furthering the public's understanding and appreciation of their countries' wines.

We are pleased to announce that Bob is joining BusinessWeek as a columnist. Each week he will focus on various wine regions, types of wines, or wines of individual producers. He'll offer a selection of recommendations featuring price information, his widely followed ratings, and, most important, his tasting notes. In these short summaries, Bob captures the essence of the wine -- the color, the aroma, the finish, the aging potential -- in a way that a simple numerical rating alone cannot do.

You'll find Parker's column in our Executive Life section. In fact, this week we have two columns: In the first, Bob introduces himself to readers. He talks about his transition from a career in law to a career in wine-writing, his thoughts about wine criticism, and how he arrives at his ratings. The Parker on Wine column that follows is the first of what you'll see every week -- Bob's choices, their ratings, and tasting notes. Just in time for summer, he offers a great selection of rosés, ranging from choices for everyday enjoyment to a $150 bottle from Champagne.

Bob has many more suggestions than we have room to print, but that's not a problem. You'll find additional selections at BusinessWeek.com/extras.

Cheers.

By Stephen J. Adler, Editor-in-Chief

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