At Kraft, a Fresh Big Cheese
It's a homecoming for Kraft Food's new chief executive officer, Irene Rosenfeld. The 53-year-old Rosenfeld, named to the foodmaker's top spot on June 26, spent more than 20 years at Kraft before leaving three years ago. Rosenfeld has headed Frito-Lay, Pepsi's (PEP) snack's division, since the fall of 2004.
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