Nintendo's New Brand Game
The Web site for Nintendo's subbrand, Touch Generations, which launched this month, is filled with photos of consumers in the target demographic. In one shot, two gray-haired men in blazers peer curiously over the shoulders of a neatly dressed woman playing a game on a Nintendo DS Lite, the company's sleek new portable player. In another image, a well-coiffed, 60-ish lady holds the DS Lite sideways, like an open book, smiling contentedly at the camera.
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