Digg Expands Into New News Areas

Digg officially announced that's its expanding beyond tech into new areas, including world & business news, entertainment, science and gaming. The blessed event betas on June 26.
Heather Green

Digg officially announced that it's expanding beyond tech into new areas, including world & business news, entertainment, science and gaming. The blessed event betas on June 26. Interestingly enough, Digg is adding subcategories and the ability to customize the site based on the different areas that fit your tastes.

Clearly, Digg has tapped into a model that has taken off. Digg says it now has 300,000 registered users and 8 million monthly visitors. (Though the last comScore numbers from April I saw pegs that number at 1.34 million.)

Now we'll get a chance to see whether its appeal attracts a wider group of people than just the core of techies. It's an even more interesting time to watch, with AOL's preemptive move to create a Digg-like service at Netscape that delves into these broader areas. (Though AOL also added a twist of including editors).

Fred Wilson says that after trying out Digg, he's come back to Yahoo for his news. I frankly prefer Techmeme when it comes these kind of aggregation services, simply because I find the design easier on the eyes.

Yet, I still simply scan both of these services for the most part. And maybe that's the point. Because even if Digg or these other aggregation hit a plateau and remain minimarkets, they are just one of a growing group of new services that's continuing to splinter attention spans into finer and finer groups.