Social Media and Network Effects

Heather Green

I was talking recently with Ben McConnell and Jackie Hubb, consultants who run the Church of the Customer blog, and they explained their theories on the rise of customer evangelism. One point that struck me was the role that the services such as Flickr and YouTube have had in making social media take off. Putting up a video clip or a photo is an expression of self creativity and is another form of media that contributes to the splintering of the mass market.

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