Is Brainstorming For Real? You Bet.

Bruce Nussbaum

Last week the Wall Street Journal ran a piece deriding brainstorming and suggesting that individuals alone can come up with more and better ideas than a group sitting in a room. It really bothered me to read it because I've put some time into studying the art of brainstorming, indeed, the art of having a productive meeting in general, and the WSJ piece was just so wrong on so many levels.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.