A contrarian on China's local branding strategy
With all the news coming out lately about China’s plans to build an indigenous brand vehicle (see BusinessWeek.com, 5/30/06, “China’s Drive for Local Car Brands”), to compete with the likes of General Motors, Toyota, and Hyundai, I decided it was time to meet with one of the more contrarian voices in the Chinese auto industry. Jia Xinguang, chief analyst at the China National Automotive Industry Consulting and Development Corp., has been doing policy research on the car biz since China’s reform and opening in 1978.
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