Window-Shopping for Homes That Aren't For Sale

Peter Coy

Window-Shopping for Homes That Aren't For Sale

As we near the summer solstice, let's cast our eyes northward to the land of the midnight sun ... Finland! A Finnish company called Igglo has an extremely interesting concept, which is to create a kind of stock market in housing, where all houses would have a going price whether their owners want to sell them or not. I think the idea is that Igglo agents would close the sale for a modest commission once buyers and sellers had already found each other via the site. Of course, it could get annoying to non-sellers if Igglo started bombarding them with emails telling them that someone was interested in buying their not-for-sale house. Still, admit it: Even if you had no intention of selling, wouldn't you like to know what your house would fetch?

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