LG Design Gets it Hot.

Bruce Nussbaum

If you're not getting DesignBytes from the IDSA, you are missing out a lot on news on innovation and design from all over the world. This week's issue is chock full of interesting goodies.

Check out this piece on how LG Electronics is making a cell phone that responds to your touch. Seems to have a red-glowing, touch senstive cover and other goodies. Building on its now famous Chocolate Phone, LG is pushing the envelop in design. Some real competition for Samsung--and Nokia and Motorola-perhaps.

And guess what? The chief of mobile phone design is Kim Jin, a woman. Lots of change in once-conservative Confucian Korea in recent years. All making for better innovation, sales and profits.

Before it's here, it's on the Bloomberg Terminal.