Eric von Hippel and Consumer Co-Creation. Beyond Ethnography to Participatory Design.

Bruce Nussbaum

One of the strongest voices in the innovation and design space these days is MIT's Eric von Hippel, who is head of the innovation and entrepreneurship program at the Sloan School of Management. Von Hippel writes a lot about user-led innovation, by which he means letting consumers get more and more involved in the design and execution of new products and services. Von Hippel is quoted in the Sunday NYT piece "To Charge Up Customers, Put Customers in Charge," (nice head guys).

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