What Coke Learned..For the World Cup

Pete Blackshaw gives some helpful insight into Coke applied what it learned from its blogging effort at the Olympic Games to to what it's doing for the World Cup.
Heather Green

Pete Blackshaw's story in Clickz about consumer generated media efforts around the World Cup has some helpful insight into how Coke applied the lessons it learned from its Olympic Games blogging to the World Cup.

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