Germany Takes Out Its Wallet
There are some obvious economic perks to having the World Cup soccer championship in Germany this month. Just ask Franz Julen, the chief executive officer of Intersport International, Europe's largest sporting goods retailer. The Zurich-based company, which does the bulk of its European business in Germany, sold more than $600 million in soccer-related products last year worldwide. "This year, we expect an increase of 30% because of the World Cup," Julen says. "Our goal is to generate more than $880 million in sales."
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