Detroit's Midsize SUV Problem
In the 1990s, NASCAR dads and soccer moms ditched their minivans for hauling kids and groceries and flocked instead to mid-sized, truck-based sport utility vehicles such as the mega-selling Ford Explorer and Chevy Trailblazer. That was great for Ford (F) and General Motors (GM), who minted money to the tune of $6,000 to $10,000 of profit per vehicle depending on incentive.
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