Bloggers are rats with bleeding pawsBy
If you have a couple of minutes, check out BusinessPundit's post on how bloggers behave like rats in a Skinner box. It's a question of how often we'll go back to the same tired old blog that long ago charmed us in hopes of finding something good. (For rats, this would be a food pellet or an electronic caress of the limbic core.) His point is that if blogs are wildly unpredictable, but occasionally produce something of value, readers will keep checking in, even if their eyes glaze over and fingers stiffen in their quest.
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