Readers' Feedback On IN--Inside Innovation

Bruce Nussbaum

Thanks to all the readers who are sending in truly valuable feedback on issue #1 of Inside Innovation. It will inform and shape issue # 2 that comes out in early September (there will be a third for 2006 that comes out in mid-November). We're trying to reach a managerial audience that is just now learning how to make innovation work and knows it should be on the web but isn't yet. We're in the education business, the innovation education business, so we are feeling our way in terms of levels of detail and scope. Some of our readers think we're being too simplistic, others not.

Here are some of their thoughts. I've edited out the obligatory snarkey comments that people, usually men, often use in comments posted. Here's one on useful blogs for innovation.

Nickname: Abe
Review: Jessie... There is, for instance: Totally, unbelievably awesome, cool and community-driven content. Free of guru-drivel. They track down cool stuff in 10 various categories, from art to travel. Great source of future story ideas. Smart takes on the role of design in culture and commerce. Bonus: Plenty of thoughtful comments accompany most posts. Nice blog about industrial design but seems to have lost its main writer (and some gas) a few months ago.
Date reviewed: Jun 12, 2006 12:17 AM

Here's another comment: Nickname: Richard
Review: The article stresses that youth is one of the keys to innovation. However, that may be because in Corporate America only the young are given the chance. There are many examples of older people who are highly innovative, from Colonel Sanders who was over 60 when he started KFC, James Dyson, John Sperling, who created the University of Phoenix when he was well over 60, and a man who is held up as a serial innovator, to Sir Richard Branson. There are many more, and a company that only entrusts innovation to the young is missing a big opportunity. By the way, the concept of the polyman being needed to be an innovator is as old as the idea of the "renaissance man," such as Leonardo da Vinci, who managed to be highly innovative until his death at 67.
Date reviewed: Jun 11, 2006 7:46 AM

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