J&J's Brighter Shade of Green

The pharmaceutical giant J&J's has had enviable success an alternative-energy leaderand boosted profits, too

Johnson & Johnson (JNJ) formally turned green three years ago. Convinced that global warming had become a reality, the pharmaceutical and medical-products maker pledged that by 2010 it would reduce its emissions of carbon dioxide and other greenhouse gases by 7% from 1990's level, regardless of how fast the company itself grew.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.