How to Get the Most From In-Game Ads

At the Focus on Game Advertising Summit, Microsoft's Kevin Browne laid down five traits of in-game ads that must improve

Browne, who is the general manager of Xbox New Media and Franchise Development, delivered the keynote at the conference, covering plenty of stats and trends of in-game ads. While most industry figures can agree that in-game ad revenue will increase substantially in the coming years, exactly how the segment will reach its full potential isn't completely clear.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.