O.K., I'm going to say some mean things here about branding and marketing. But first, a disclaimer: In the past, I have sat in front of a client -- many clients, actually -- and, in all seriousness, used words such as "marketecture," "contenterprise," and "brandology."
I know, I know. Looking back at it all, having a clever "TM" methodology seems to me like wearing spandex or liking "nouvelle cuisine," but I get the feeling that some people are still a bit stuck in the whole '90s dot-com make-yourself-sound-clever-by-using-long-words thing. People like the whole branding and marketing industry, for example.
