Time for Some Buzz-Kill

Brand and marketing gurus need to lose the jargon and get back to first principles in order to really connect with the public

O.K., I'm going to say some mean things here about branding and marketing. But first, a disclaimer: In the past, I have sat in front of a client -- many clients, actually -- and, in all seriousness, used words such as "marketecture," "contenterprise," and "brandology."

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