Sony Sharpens Its Focus

The profits are in single-lens reflex -- and that's where the Japanese electronics giant is heading with its top-end Alpha100. Can it beat the field's leaders?

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When people talk about camera brands, Sony (SNE) isn't one that immediately jumps to mind. But believe it or not, the Japanese electronics and entertainment colossus is the world's second-largest camera maker, behind Canon (CAJ). For years, Sony has dominated in video cameras, and it has built itself into a strong contender in compact digital point-and-shoot cameras.

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