Can Hollywood Learn from Gaming?

One thing the gaming sector does better than Hollywood is create and sustain buzz -- with Online communities and message boards

In 2004, Halo 2 launched to an eager videogaming audience. It generated $125 million in sales during the first day, an unprecedented amount of money for any entertainment field. This includes Hollywood, which (as is often pointed out) has complete box office results lower than the revenue generated by the interactive entertainment industry.

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