A Rough Road for Cycling Sponsors

It's rewarding to back a winning team, but drug scandals in Europe are putting companies in a bind

Computer Sciences Corp.'s stand at Sapphire, the SAP (SAP) customers' convention in Paris, looked more like it belonged to a cycling team than a provider of computer services. The booth was covered in images of the CSC-sponsored pro cyclists riding in formation, and promotional flyers offered prospective customers a chance to win a CSC cycling jersey.

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