Web 2.0 Goes Corporate

Yes, Web 2.0 has become a marketing buzzword for
Rob Hof

Yes, Web 2.0 has become a marketing buzzword for "anything that's cool," as venture capitalist Peter Rip puts it. But even as the term itself may be losing its meaning, I've been seeing the services and ideas behind Web 2.0--basically, fast, bottom-up applications that connect people--starting to get an audience in mainstream business. You can read here what I wrote about the prospects for wikis, mash-ups, social networking, and the like to flatten corporate operations.

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