AMD's Plan of Attack
Advanced Micro Devices (AMD) Chairman and CEO Hector Ruiz is basking in a year of unprecedented profit and revenue growth at the world's second-largest chipmaker. AMD also has been gaining market share in key segments of the server chip business and at retail against its giant rival Intel (see BW Online, 6/12/06, "AMD: Chipping Away At Intel's Lead"). Its biggest win to date came in May, when Dell, the last major holdout to buying its chips, announced it would begin selling AMD-based servers later this year (see BW Online, 5/19/06, "AMD Inside"). Still, the Sunnyvale (Calif.) company looks to face tougher going in just a few short weeks as Intel (INTC) rolls out the first in a series of powerful, energy-sipping chips called Core 2.
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