Whole Software

Sarah Lacy

What do organic food and open source software have in common? It's not a lame riddle--believe it or not, they share quite a bit. On a flight back to San Francisco this weekend, I was catching up on past magazine reading, when I was struck by an article in the May 15 issue of the New Yorker, called "Paradise Sold," about the coming of age of the Organic Food industry. The premise being, now that organic food has become a big national business with big chains like Whole Foods pushing it, has it sold its idealistic, hippy soul?

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