European Telcos Go For Four

France Telecom's Orange is leading the charge to roll out "quad-play" deals that bundle fixed, mobile, broadband and digital TV

France Télécom (FTE) is turning Orange. Moving to shed the last vestiges of its legacy as a French phone monopoly, the company is rebranding nearly all its businesses with the name of its mobile-phone unit, Orange. In the process, it could become one of the first phone companies in the world to offer a so-called "quadruple play" of telecom services: mobile and fixed-line calling, plus broadband Internet access and digital TV -- all sold in a single package.

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