SAP in the Fast Lane

The software maker aims to prove its worth to smaller businesses by helping a Formula One racing team create a winning car

Auto makers have long used racing as a technological proving ground, so there's a certain logic to software maker SAP (SAP) doing the same thing. Team McLaren Mercedes (DCX), currently ranked third in Formula One racing, is demonstrating how SAP's enterprise software -- mostly associated with big corporations -- can make sense for a smaller operation.

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