Countdown to Product Launch, Part IV

Feeling lucky? We wrap up our series on bringing a new product to market with seven ways to make the unexpected work to your advantage

You don't need an MBA to start a business, but you do need to get a few things right if you want to succeed. Whether you're opening a restaurant, starting a tech venture, or producing a Hollywood film, the fundamentals are the same. You need a product that meets market needs (see BW Online, 05/04/2006, "Countdown to Product Launch, Part I"), a business model that works (see BW Online, 05/12/2006, "Countdown to Product Launch, Part II"), and a management team that can execute with precision (see BW Online, 05/19/2006, "Countdown to Product Launch, Part III").

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