Big Blue on Campus

IBM's undergraduate recruiting aims to draw in students who have technical expertise as well as core business skills

Technology giant IBM (IBM) doesn't just emphasize innovation in its programmers and products. If you want a job in finance, human resources, or another area related to an undergraduate business degree, having technical skills and a love of the industry is key, says Margaret Ashida, IBM's director of university talent programs. The ability to adapt easily should complement knowledge, since products and ideas are constantly changing. "To be a successful IBM-er, you've got to embrace learning and be able to continue to learn throughout your career," says Ashida.

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