Tracking Your Reputation in the Blogosphere

Whether it’s a customer complaining or someone making a recommendation, it is imperative that companies track all mentions of their products, brands, trademarks, copyrights, and senior management. If your company is small, you may not think that anything is being published about your business. But you’d be surprised what might be floating around in the blogosphere and in other news sources. [Don’t worry,] these days there are numerous online search tools that can enable you to track any references to your company or your competitors.

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