China's Drive for Local Car Brands
It all started with Beijing Jeep, China's first auto joint venture, back in 1984. And ever since, the world's biggest auto players have spent billions of dollars on manufacturing and marketing in China, trying to gain a foothold in what has become the world's most dynamic car market. Confident that overseas investment was the surest way to modernize an aging industry originally set up by Soviet advisors in the 1950s, China's policymakers welcomed the foreigners.
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