Dell's Minimalist Stores

The PC giant is opening retail outlets in Dallas and West Nyack, N.Y. But don't expect Alienware machines or fancy spiral staircases

Dell has long been known for selling almost all its consumer PCs sight unseen, many of them, in recent years, over the Internet. Now the company is moving further into the brick-and-mortar world. It plans to open two full-size stores, one in West Nyack, N.Y., and the other in Dallas, in coming months. The units, where customers can browse through Dell products and place orders, are far larger than the 160 small kiosks that Dell already operates in shopping malls.

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