The Commoditization of Celebrity.

Bruce Nussbaum

At last week's Design Strategy conference put on by Patrick Whitney's IIT Institute of Design, I had an epiphany (after listening to the great presentations by Motorola's Jim Wickes and Scott Durschlag). Everyone under 40, well maybe 30, is creating their own personal celebrity in Facebook, MySpace or any number of other social networking sites. They're also using their Apple technology to create their own unique music libraries. At some point HP may come up with the iPod for photos and we can have our own special photo and video libraries. People are already creating ads for companies on the net--and a lot of them are better than what the ad agencies are creating.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.