Metrosexuals: A Well-Groomed Market?
Since the advent of metrosexuality, companies have realized that they have a new market to capitalize on — men who spend their money on grooming and appearance supplies. Walk through the aisles of any US drugstore, and you'll notice an abundance of male-targeted personal grooming products, such as anti-aging eye-creams, shower gels and formula facial cleansers, slowly monopolizing the shelves.
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