Metrosexuals: A Well-Groomed Market?

A new generation of men thinks it's okay to spend money on personal grooming products and the companies that make them are happy to oblige

Since the advent of metrosexuality, companies have realized that they have a new market to capitalize on — men who spend their money on grooming and appearance supplies. Walk through the aisles of any US drugstore, and you'll notice an abundance of male-targeted personal grooming products, such as anti-aging eye-creams, shower gels and formula facial cleansers, slowly monopolizing the shelves.

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