The Big Game on the Smallest Screen

Moon Ihlwan

It isn’t just flat-panel TVs that could score big from next month’s World Cup soccer tournament. In South Korea at least, hundreds of thousands of soccer fans are snapping up multimedia handsets, notebook PCs, car navigation systems, Personal media players, and PDAs capable of receiving TV broadcasts in time for the month-long event, which kicks off on June 9 in Germany. Korean broadcasters will beam the World Cup matches to tiny screens on the move, using Digital Multimedia Broadcasting (DMB) technology.

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