P&G, Online, and Word of Mouth

Church of the Customer points to a new study that finds that most word of mouth occurs primarily offline.
Heather Green

BW's Robert Berner did a deep dive this week into Vocalpoint, a team of 600,000 moms that P&G's has recruited to talk up its products. It's the largest corporate example of word of mouth out there, though it has some issues with disclosure that need to be addressed.

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