Advertisers Kick it Up For the World Cup
Just weeks before the June 9 kickoff in Germany, World Cup mania already is spurring sales of a variety of products from TVs to cell phones to beverages, not to mention soccer jerseys and other sports-related items. Japanese electronics makers Matsushita, Sharp, and Toshiba (TOSBF) all have reported spikes in their most recent earnings -- thanks in large part to rising demand for flat-panel TVs from soccer fans. Sharp may even push up the opening of a new LCD TV factory, originally scheduled for October, so as not to miss out on the summertime sales bonanza.
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