Spotting trendsetters at warp speed

Stephen Baker

Shel Israel and Rick Segal are going to circumnavigate the globe to find trendsetting companies. [ex Weinberger] Good idea, I say, but why do it in 23 days? In my experience traveling, I come across great, new, surprising and easily digestible ideas in the first week in a country. Then I learn in the second week what's wrong with them (or, more often, with me).

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