Racing to Complete IN: Inside Innovation Magazine.

Bruce Nussbaum

We go to press in days with a whole new magazine dedicated to helping execs build innovative cultures and life is frantic. Working with Modernista is exhilerating. It's producing an amazing new magazine but more and more I see the biggest benefit in changing our own culture here at BW and McGraw-Hill. We're open-sourcing all the way and changing from a diy-control-and-make perfect culture to an open-network-iterate culture. But the change is a monster. OK, I now apologize to every manager who ever read one of my stories extolling people to just do it--just change and get into design and innovation. As if it were that easy. Sorry.

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