I am an entrepreneur

Stephen Baker

"Entrepreneurs are risk takers and dreamers and doers. Entrepreneurs and small businesses play a crucial role in the U.S. economy."
-President Bush

The Fed-Ex man just delivered my certificate from Trenton, and now I'm proud to announce that I have joined the ranks of risk-takers, dreamers and doers. I'm president of Stephen Baker Media Ltd, a New Jersey-based corporation. But here's the bad news: I'm not taking risks (at least as far as I know), I'm not hiring people. I set up this corporation on the advice of an accountant, mostly to lower my tax bill.

So here's the question: Governments often boast of the thousands of start-ups sprouting on their turf. But how many of these new companies are designed specifically to reduce government revenue? I don't have a clue.

Of course, there's always the possibility that this new company will grow into a behemoth, with thousands of employees and the omnipresent SBMedia brand stamped on everything from cookbooks to bicycle helmets. At that point, I can see a much older and richer me giving an interview to a cub reporter in my penthouse office high atop the SBMedia tower in (rivitalized) Newark.

reporter: Did you ever imagine this company would grow so... powerful?
SB: Believe it or not, I started it up as tax strategy. You could probably find a blog post about it if you looked.
reporter: But you must have meticulously plotted out the path to greatness...
SB: (blushing) No, it wasn't until long after founding the company that I looked in the mirror one morning and spotted, to my great surprise, a risktaker, a dreamer, and yes, a doer.

    Before it's here, it's on the Bloomberg Terminal.