I paid more attention to the TV upfronts this year because I wanted to learn more about Hollywood's digital offerings. One main theme that stands out is the proliferation of games tied to shows.
CBS, AOL and reality guru Mark Burnett are creating “Gold Rush” where the public looks for clues to finding $2 million in gold in shows, online, radio shows, etc. The idea is to promote CBS's properties.
NBC, as the NYTimes reported this week, has an online contest "for viewers of the returning drama 'Law & Order: Criminal Intent,' who can study clues about the murder in each episode before the episode appears on TV." And that joins USA Networks' Show Us Your Character game, where people upload videos of themsleves and people vote on them online.
Games are fun and we're in a reality game world right now. But it's rather striking that this is one of the themes that keeps popping up from Hollywood. I am sure that some of these are good ideas, but you have to wonder if game as a go-to digital strategy is something that's that game changing.