From Servers to Service: Dell's Makeover

To revive growth, CEO Rollins is making a bold switch to AMD server chips and investing in customer service -- but don't expect a quick turnaround

Finally! That was the response by many investors and analysts to a turnaround plan unveiled by Dell (DELL), the world's biggest computer maker, on May 18. The Round Rock, (Tex.)-based company disclosed what it's doing to improve customer service and product quality while shaving billions of dollars in costs. It's all part of grand plan to reignite growth that stalled in 2005 after Dell outperformed rivals for years.

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