Commerce and Culture: an Artful Alliance
Artists have always sought rich patrons, and corporations understood long ago that culture brings prestige. Now galleries and museums are sharpening their styles too, exchanging scholarly habits for colorful logos and unstuffy strap-lines. Art institutions with an eye on visitor numbers are thinking not only about cash, but what these partnerships can do for their brands.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.