Can Dodge Hit the Gas in Europe?
American auto makers have long dreamed of exporting their U.S. brands to Europe and beyond, but their efforts to gain traction in the world's second-largest auto market either sputtered or stood still. Eight years since the 1998 merger with Daimler-Benz, Chrysler still has the miniscule market share in Europe of 0.6% -- despite a management vow at the time of their union to double that share. So is it sheer hubris that's driving Chrysler to take its Dodge brand global, rolling out its chunky new Caliber compact in the all-important European market in June?
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