Big Blue's Design Guru Moves Up

IBM Vice-President Lee Green talks about how the world-class tech company is learning to put design first

Taking the stage at the Corporate Design Foundation's recent @issue Business & Design Conference, Lee Green recounted his early years as a designer at IBM (IBM). His manager sent him to Florida to work on a new project -- something called a personal computer. Nearly three decades later, as director of corporate identity and design, Green oversaw the handoff of Big Blue's PC business to Lenovo.

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